* Enhancing your online reputation through SERP suggestion and result influence
* Promoting your brand's positive image
* Encouraging customer interaction
* Monitoring your online reputation
ORM is the process of managing online perceptions about a business or individual on social media, web-based networking sites, and search engine result pages (SERPs).
1. Reputation monitoring: We track existing web content about your brand and products using our advanced online reputation monitoring software.
2. Responding: We help you respond to negative reviews and create and promote positive content on relevant web platforms.
3. Accessibility: We help you become more accessible and customer-friendly through improved online interfaces.
ORM vs SEO: While ORM uses similar techniques to SEO, its primary goal is to promote positive or neutral content about an entity, rather than just generating traffic through keywords. The objective is to push negative results down in SERPs, reducing visibility.
1. Promoting existing positive content
2. Creating new content and social media profiles
3. Active involvement in the social web sphere (forums, blogs, social networking)
4. Responding to negative reviews on various online media