1. Bulk Messaging:
Businesses can send the same message to multiple recipients at once, using WhatsApp’s broadcasting feature or third-party bulk messaging tools.
Unlike SMS, WhatsApp allows richer media such as images, videos, documents, and audio clips, making it more engaging.
2. Personalization:
Messages can be personalized by addressing recipients by name or including customized content, making them more relevant to the user.
3. Cost-Effective:
Since WhatsApp uses internet data instead of cellular networks, it is often more cost-effective than traditional SMS marketing, especially for international campaigns.
4. High Engagement Rate:
WhatsApp messages generally have higher open rates than traditional SMS or email, as people tend to open and respond to WhatsApp messages more frequently.
5. Two-Way Communication:
WhatsApp allows for easy two-way communication, meaning customers can reply to the business, ask questions, or seek additional information. This encourages engagement and builds a stronger relationship with customers.
6. Regulations and Opt-In Requirements:
To avoid spamming and adhere to privacy laws, businesses need to ensure that recipients have opted in to receive messages through WhatsApp. Sending unsolicited messages could lead to penalties or being blocked on WhatsApp.
It is our expertise with social advertising and our ability to effectively combine it with search and display advertising that helps us meet campaign objectives every time. And this is what makes us one of the top PPC companies in India.
Success Stories
We have delivered exceptional results for our clients across different industries, ranging from auto to education and real estate to consumer goods.